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As part of its drive to increase the
range and availability of natural fish in the freezer, Young's has
launched Cornish Sardines - caught to order by one of Cornwall's most
respected fishermen.
The sardines are fished by Stefan Glinksi, owner and skipper of The
Pride of Cornwall, based in Newlyn. The Pride of Cornwall is certified
under the Responsible Fisheries Scheme (run by industry body, Seafish)
for the quality of its approach, application of best practice and
environmental considerations.
Caught using traditional ring and
drift net techniques from Cornish inshore waters, the sardines are
landed fresh within two hours of catch, then headed, gutted and fast
frozen within 12 hours. Since the best fish – with the highest oil
content – are caught between October and January, Young’s lays down
sardines caught during this period to enable year-round supply of the
finest quality product.
Mike Parker, deputy CEO of Young’s,
says, “Cornish sardines highlight the point that delicious, top quality
species are readily available from our own waters – caught by smaller
producers using traditional methods and a responsible approach. We are
delighted to have been able to work with Stefan and his team to make
such fantastic fish available nationally, all year round.”
Young’s
Cornish Sardines are an excellent source of Omega 3 and a perfect
choice for simple summer fish dishes and barbecuing. They can be
grilled direct from the freezer in under 20 minutes.
The product is now nationally available, RRP is £2.99 for a 500g pack.
article copyright TALKING RETAILS
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Best regards
Don Loader