A Summer Afternoon at Lamorna was created by Newlyn School artist Frank Heath in the early 1920s and is displayed on the tins.

It shows the artist's two daughters looking out to sea from the cliff top at Lamorna with a fishing boat on the horizon.

Melinda Rickett is a partner in Creative Edge, the Truro-based agency which designed the packaging.

She said: "This new tinned line-caught mackerel needed something special to pull it together. Frank Heath's bright, lively and sunshine-filled scene perfectly captures an idyllic picture of Cornwall's fishing industry to accompany the traditionally caught mackerel."

This is the first time Cornish line-caught mackerel has been made available marinated in tins.

Nick Howell, managing director of The Pilchard Works, said: "The fact that this Cornish mackerel has been caught using hook and line only adds to its sustainability, making it unique as a tinned fish product.

The fish is processed in a subtle lemon and basil marinade by our Breton partners in Douarnenez, where some of the world's finest canning techniques were developed."

He added: "The Frank Heath painting chosen by Creative Edge really reflects the quality and nature of the product, with a combination of tradition, blue seas and good memories."

* A Summer Afternoon at Lamorna is on display at the Penlee House Gallery and Museum as part of an exhibition by fellow Newlyn School artist Stanhope Forbes, which runs until September 8.

The tinned mackerel will be available in selected delicatessens, as well as all Waitrose stores.

article copyright THE CORNISHMAN 

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