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Revealed at the Newlyn Fish Festival several years ago, insulated plastic fish tubs used to bathe fish in "slush ice" have become vital tools for the Westcountry's inshore fishing industry.Pushing the quality level of fish even higher is not just a good idea, according to fish merchants - it is essential as fish exporters, fishmongers and supermarkets now demand excellence.

At first, insulated tubs were introduced regionally in Cornwall to store handline-caught mackerel, as during summer months lowering the temperature of the fish just seconds after capture was the only way to retain high prices.

The tubs proved successful as merchants may, at times, pay more than £2/kg for large summer mackerel stored in them.

At the annual meeting of the South West Handline Fishermen's Association (SWHFA) - which was held at Mevagissey Social Club last week - the chairman, mackerel handline fisherman David Bond, countered criticism of insulated tubs by saying that the use of bins was the only way forward.

A few years ago, SWHFA applied to the Marine Stewardship Council (MSC) for accreditation on mackerel caught by members, who quickly realised how the use of insulated tubs carrying slush ice - a mixture of flaked ice and seawater - was the best way to keep the certification.

"It isn't cheap," the members were told last week, since MSC accreditation must be renewed every five years.

"A fair cost faces us, and we are just a small association, but one whose step into the quality race has made handline-caught mackerel a product of note all over the UK and beyond," said SWHFA secretary David Muirhead.

Graham Witherington, of GW Containers in Staffordshire, acting as UK agents for the tubs manufactured by Icelandic firm Saeplast Containers, said: "Called insulated bins, tubs, skips or containers, over 700 have been sold so far, with SWHFA, Seafood Cornwall and the Cornish Fish Producers' Organisation (CFPO) being serious buyers."

He said the tubs were made from double-walled polyethylene plastic, in-filled with polyurethane foam, and came in sizes of 70 litres up to 1,000 litres capacity.

Favourites were the 70-litre and 100-litre sizes for small mackerel boats and 220 litres for bigger inshore boats.

"Demand is increasing steadily," Mr Witherington added.

"At first we introduced insulated fish tubs via Seafish trials at ports like Scarborough and Whitby, and although the Seafish technical staff who took part were really enthusiastic about pushing up the quality of fish, response from the North East fishermen wasn't what we had hoped for.

"We then sent a couple of tubs to fishermen in Guernsey, a hotter climate altogether - and they were delighted.

"Soon after, Seafood Cornwall, SWHFA, and members of the CFPO saw the value of using insulated bins, and thereafter those organisations placed large orders.

"Many sold through an Objective One grant scheme, but sadly that scheme is not available in most other places of the UK.

"Now, many fishermen in Scotland also want to try insulated tubs, and we have just taken quite a large order from the organisation Seafood Scotland, mainly for tubs of 220, 310 and 380-litre capacity."

A Guernsey skipper, unable to land his catch of pollack for six days, revealed the plus points of keeping the fish in insulated tubs carrying slush ice.

"On putting the fish ashore he asked the buyer how old he thought that the fish were and the buyer replied by saying 'obviously those fish were caught yesterday'," Mr Witherington reported.

The tubs are simple, rugged boxes with thick bases made to drag over decks and/or fish market floors.

Each has two O-ring sealed drain ports at the base and four strong elastic straps, which are cheap and easy to replace, that secure the double-walled/foam-filled top cover.

When ordering, skippers ask for the name and number of their vessel to be inscribed on both the tub's walls and top cover to prevent theft.

article copyright  Phil Lockley for WESTERN MORNING NEWS