That's the plea from a Penzance cafe owner who says that buying and using local line-caught fish such as pollack, bass and mackerel can have multiple benefits.
Stevie McCrindle runs the Mackerel Sky cafe in Penzance and has successfully introduced a mini mezze menu with many of the fish items supplied locally from sustainable fish stocks.
She said: "When I talk to friends and relatives in Newlyn, all you hear is how sad the situation is in the fishing industry and how the recent fuel price rises have put fishermen in a terrible position.
"It's about community – I just feel we must do what we can to support them and maybe we can do in reverse what Tom Bawcock did for the people of Mousehole.
"As a fisherman he went out to sea and caught fish to give the villagers food when they were in need; perhaps we can help give our fishermen a chance to earn a living from sustainably caught fish."
Mrs McCrindle says there are other benefits from going down this route, including knowing that the fish carry a low carbon footprint with a minimal impact on the environment and that they are extremely fresh.
Her ideas are fully endorsed by her fish merchant Robin Turner, of JH Turner & Co of Newlyn.
"There's no doubt that times are very tough right through the industry but I am optimistic that there is a future for Newlyn," he said.
"There've been big hikes in the rise of steel and fuel – both at sea and on land where our transport costs have gone up 60 per cent in three years.
"But people have worked very hard to get the right systems and management structures in place and there is light at the end of the tunnel even if there is plenty more to be done.
"The industry won't be as big as it once was – the fleet fishing the area between Newlyn and Scilly is probably only 10 per cent of what it was 20 years ago, but developing a market for sustainable fish is definitely the way forward."
Mr Turner believes that in the next three or four years, another 8-10 species of fish will join those already listed as being caught sustainably and that people will start to have more respect and appreciation for the fishing industry.
"When you go to other countries in Europe you find a real pride in the produce that is coming from their locality and I think that is starting to happen here," he said.
"It's almost become a cliche that we should eat and buy local produce but that is the way forward and Stevie, like many other restaurants and retailers, is definitely ticking all the right boxes."
article copyright THE CORNISHMAN