Joseph Lamsin recently launched his Journey to the Sea collection.
He hopes this, together with a new website and the assistance of a London PR agency which specialises in fashion, will help raise the profile of his craftsmanship.
The 28-year-old, who operates from a workshop on the Gurnick Industrial Estate, Newlyn, set up Joseph Lamsin Jewellery in 2004.
He originally started off working as St Justin's in-house jewellery technician for four years before going to Falmouth College of Art to study graphic design.
Passion
Realising that his real passion lay in jewellery, he left the course after 18 months to set up his own company.
"Since then I've been putting everything back into the business," he says. "It's not been easy – it's certainly a lifestyle choice and you have to be very passionate and believe in what you do.
"But I hope that my new collection, together with the marketing aids we've put in place, will allow the company to expand and perhaps enable me to take on staff in the future."
The new collection, featuring bracelets, earrings, necklaces, pendants, rings and cufflinks in sterling silver and 22 carat gold-plated sterling silver, has been created by using the 5,000-year-old technique of imprinting textures into the jewellery by casting it using cuttlefish, often found by Joseph on Sennen and Gwenver beaches.
The cuttlefish are moulded to imprint the texture and the design is then reproduced in wax and cast in silver. The castings require hand sawing, filing, sanding, assembling, and polishing.
Joseph, who went to Alverton and Humphry Davy schools, says of the technique: "You get the texture of the cuttlefish bone embedded into the jewellery and it gives the piece a completely natural feel.
"I want my jewellery to have a direct link with nature and this is a really nice way of achieving that."
Joseph's work can be seen at several Cornish and London galleries including the Gage Gallery, St Ives, and the Fowey River Gallery; or go to www.josephlamsin.com
article copyright THE CORNISHMAN